Social Media Influences Buying Decisions

On the heels of my recent post, "Is Social Media Recession Proof," Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media.

Forrester interviewed business buyers to learn about their social activity, in this case, more than 1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100 employees or more in seven major industries.

According to the responses, Social Media isn't only limited to consumers or B2C. In the real of business-to-business research, analysis, and decisions, data points to peer-to-peer influence and collaboration in Social Networks and blogs...

69% are “Spectators”—they read blogs, watch user-generated videos and participate in other social media for business purposes

37% are “Critics”—they contribute comments or react to content they see in social formats. This is the next most common behavior after reading and watching

29% are “Collectors”—they use social technology to collect information and stay on top of trends

29% join social networks (“Joiners”)

Only 5% are nonparticipants (“Inactives”)

Helpful Posts on PR 2.0:
- Can The Statusphere Save Journalism?
- Facebook Now 200 Million Strong
- Twitter Traffic Surges to 10 Million
- The End of the Innocence
- The Social Effect
- The Conversation Prism 2.0
- Putting the Public Back in Public Relations is Now Available
- Twitter and Social Networks Usher in a New Era of Social CRM
- The Human Network = The Social Economy
- In the Statusphere, ADD Creates Opportunities for Collaboration and Education
- Humanizing Social Networks, Revealing the People Powering Social Media
- Social Networks Now More Popular than Email; Facebook Surpasses MySpace
- Are Blogs Losing Authority to the Statusphere?
- I Like You The Emerging Culture of Micro Acts of Appreciation
- The Ties that Bind Us - Visualizing Relationships on Twitter and Social Networks
- Tracking Brands on Twitter
- Make Tweet Love - Top Tips for Building Twitter Relationships
- The Battle for Your Social Status
- Twitter Tools for Communication and Community Professionals
- Is Twitter a Viable Conversation Platform
---
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook
---
Subscribe to the PR 2.0 RSS feed.

---
Now available:


---
pr pr+2.0 pr2.0 public+relations marketing advertising interactive social+media socialmedia brian+solis social media media2.0 media+2.0 2.0 smo social+media+optimization marcom communication publicity b2b b2c business consumer forrester research analysis analyst purchase influence solution peer