PR 2.0: Happy 10th Anniversary PRWeek

Monday, August 04, 2008

Happy 10th Anniversary PRWeek



Happy 10th Anniversary PRWeek.

As part of its 10th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog.

How does PRWeek celebrate blogging? They're hosting a competition between 32 leading PR-focused blogs selected by PRWeek staff and others in the industry. The tournament will take place over five weeks.




I recommended to PRWeek's Keith O'Brien that instead of a blog competition, perhaps the magazine could spotlight and celebrate the bloggers who are working together to improve a much-tarnished industry, while also empowering PR professionals to help usher in a new era of more effective and intelligent public relations.

Keith pointed out that it's all in good fun, and he's right.

Make sure to cast your vote here.

At the very least, the competition introduces blogs that may not already be on your radar. Each blog shares tremendous insight, thought leadership, and industry information. Please add them to your RSS reader.

PRWeek Blog Competition

Pit bulls and Labradors
Digital Influence Mapping Project
Livingston Buzz
PR Squared
Neville Hobson
The Daily Lark
Communication Overtones
6 a.m.
Drew Kerr's PR Rock and Roll
Micro Persuasion
What Do You Stand For?
A view on PR from Silicon Valley
Murphy's LawIntakeA shel of my former self
Pop PR jots
Beyond the Hype
Influential Marketing Blog
The Flack
THINKing
Phil's Blogservations
PR Measurement Blog
Measuring Up
Sage Circle
PR Blog News
Glass House
Bitemarks Down the Avenue
Voce Nation
Bad Pitch Blog
Your PR Guy

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3 Comments:

Anonymous Anonymous said...

Thanks Brian, my feed list just doubled in size.

Best of luck with the competition!

12:33 AM  
Blogger Kami Huyse said...

Good luck Brian, and I agree, I hate the vote pandering thing.

2:50 PM  
Blogger Sam Ford said...

Hey Brian, I'm the Director of Customer Insights with Peppercom. Our co-founder, Ed Moed, is in the blogger competition as well with PR Week, and he wrote a post today making the same argument that you did, about how we might be able to highlight or build more community around some of the thought leaders in our industry and address some pivotal issues we're all facing. In his post today, Ed opted to find some way to start that conversation by looking at the timely issues surrounding China's actions in preparing for the Olympics as a great example of the increasing importance of ethical behavior in a more transparent digital world.

We're hoping this is a way to move the conversation further toward the collaborative model you're talking about and making it into more than just the fun contest it started as with PR Week. We don't have it all prescribed as to exactly how that process would happen, but we think it would be great for us to think about it as an industry and for the bloggers in this competition who are interested to perhaps help lead the charge.

Let us know what you think...

(And, to Dan's point, I think the best part about this competition is all the blogs that it's put on our radar, as a way to help define some of the leading voices in the PR blogosphere.)

10:14 AM  

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