You.tv - A New Chapter in Lifecasting is Already Unfolding
Please read Part I prior to reading this article. Also, please scroll down and press pause to stop the inbound video feeds until you're ready.
The new world of lifecasting through video, a la Justin.tv, and through other flow apps such as Twitter, Jaiku and Tumblr, are lessons in Internet culture, communication and proof that narcissism can be a powerful driver for technology adoption.
In my last several posts, I've documented the migration of text-based streams. In this post, I'd like to review the forthcoming onslaught of You.tv lifecasters that are going to give online viewers their own version of online reality programming that will eclipse everything on broadcast, cable, and satellite television today.
On the surface, it's easy to mistake this movement for narcissism, or as Chris Pirillo calls it, "The Narcissytem." This perceived aura of self-importance is actually nothing new. Afterall, this is the generation that believes that they are all rock stars and therefore behave accordingly. The difference is that now they have the tools and the technology readily available for them to now also become TV stars.
I call this You.tv.
You.tv is far more valuable to the reality of what is, what will be, and what's possible. It is an inevitable reality and it will deprive you of countless, precious hours whether you're producing or watching - or both. It's already underway.
As I mentioned in my last post on the subject, that Justin.tv was much more than novelty, it was the beginning of mobile lifecasting. I stated that regardless of what the future held for Justin.tv, that it would inspire others to replicate his programming by simply living life through their own digital eye. I did not however, realize how quickly this would transpire.
Last night we (bub.blicio.us) co-sponsored a one month milestone party along with Scott Beale of Laughing Squid. While I was prepared to promote the event one last time, I was distracted by the buzz on Twitter that Robert Scobe was experimenting with a live video stream (dubbed the Scoblecam), which he was planning to debut at the Web 2.0 Expo on Monday. In fact, Scoble previewed the capability by broadcasting his family's drive up to Merced.
posted by Brian Solis at 11:50 AM
5 Comments:
hi -
excellent post, I am so fascinated with all these "transitional web apps" that brings the community of the web nearer your personal life. still I would argue that the transitional web apps needs to have a presence of " you" as well as the narcissism of me to make it work. Otherwise you get a feeling of "I am talking to myself again"...
Hi Henriette, thank you for your feedback I agree. "You" as a collective of like-minded people is a key ingredient to the success of you.tv.
I think calling it "entertainment" programing is a bit of a stretch. There really isn't much that is entertaining in any of these "lifecasts." And without real entertainment content this stuff is just a fad.
Bill: I almost agreed with you until I started watching CNN and Fox and found wall-to-wall coverage of Anna Nicole Smith.
Knowing that Brian had a tuna salad for lunch would be FAR more entertaining than THAT!
The problem with our society is millions of people wanted to watch Anna Nicole Smith 24 hours a day.
Translation: we haven't even started to drill the depths of banality (or audience aggregation potential) with this kind of media yet.
Sorry.
I just got a data plan on my mobile. I pretty much do not need my computer anymore since I do so much with my mobile phone. The neatest thing is that I can even watch naughty movies:) It is pretty neat, it's called Mobile TV. All I do is point my phone to sexoncell.com and they have adult mobile movies in different formats like 3gp movies, symbian, pda or whatever. If you have any other cool sites, please let me know! This one, though, even has a free daily mobile movie.
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