PR 2.0: July 2007

Sunday, July 29, 2007

Top iPhone Applications for PR and Marketing Professionals



The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality.

Since Apple has refused to offer an SDK (software development kit), I have been somewhat reluctant to believe that the iPhone was going to have a significant impact in the business community. However, my involvement with the Mobility and Productivity
track at the upcoming Office 2.0 Conference has me thinking about new ways to use the iPhone while on the road. If you didn't read the last post, Ismael Ghalimi is giving away 500 iPhones to attendees of the O2O conference, which makes it the first experiment for next gen mobile office functionality.

All applications on the iPhone, aside from what ships with the device, are designed to run from within the Apple Safari Web browswer, the one and only browser available in the iPhone - sorry Firefox.

I scoured the landscape and tested and qualified the best applications currently available for marketing and PR professionals, as well as creating a go to list for all mobile professionals. I'll run a top list as frequently as necessary, always with the slant towards mobile marketers.

Recommended iPhone Applications:

Expense View is a pretty cool expense application that also allows you to see graphs on the desktop that chart how you are spending your money. The first time you use it, just ignore the huge pie slice allocated to the purchase of the iPhone itself. It's an investment right?

Twitter hasn't truly offered an iPhone specific application yet, but go to m.twitter.com from the Safari browswer and you'll find that it's fast and easy enough.
Hahlo is also an iPhone styled Twitter application. iTweet is a cool app for expediting tweeting without downloading the entire timeline.

iPhlickr is a stripped down version that simplifies and expedites flickr.

iPhogo takes pictures captured on the iPhone and places them in online albums to share with business associates and friends.

iPhone Digg enhances the Digg experience for your device.

iPhonify bring Google Reader to the iPhone.

iPhone Colony is an online community of iPhone users that you can easily navigate from your phone.

iRovr is basically a mobile mix of Tumblr, Pownce and Twitter for iPhone users. In a sense it's a portable microblogging platform and community.

JAJAH brings users VoIP capability at a fraction of the traditional price, enabling consumers to make free and low cost telephone calls, locally or internationally.

Kudit's Words Per Minute helps you improve the speed and accuracy of typing on the virtual keyboard.

BeeJive is a multi-IM client similar to Meebo that integrates Yahoo, MSN, AIM, Jabber, and Google.

i
Zoho Office, an alternative to Microsoft Office.SoonR Talk, a mobile Skype solution optimized for iPhones.

Meebo, an integrated IM client, centralizes chats with Yahoo, MSN, AIM, Google, and MSN buddies.

iActu is a visually rich and interesting headline aggregator of all top newspapers. It gives you a visual representation of each paper and outlet which is is very cool.

iPhone Application Resources:
iPhone Apps
Top 25 iPhone Apps
Lifehacker's Top 10

Click here for a funny video from Randi Jayne (sister of Facebook CEO Mark Zuckerberg) about iPhone mania based on the Pussycat Doll's Dontcha.

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Update: iPhoneology reports that more software apps may be on the way.

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Connect on Twitter, Jaiku or Pownce.

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Thursday, July 26, 2007

Office 2.0 Conference To Prove iPhone is Business Ready - All Attendees Get One



When Steve Jobs introduced the iPhone at Macworld earlier this year he immediately justified its position as a smarter, revolutionary phone for those who wanted the next generation multimedia and communications experience without worry of whether or not it was a legitimate business tool. Indeed it’s revolutionary. It will inspire change in not only the mobile industry, but in anything that runs an OS. The iPhone changed the game.


As an iPhone user who was initially
disappointed with the lack of certain basic capabilities in addition to the blaring disregard for slaves to the Exchange regime, I am now driven to prove that the iPhone will be the business tool for the discerning professional.

Note, there's a difference between discerning and addicted professionals. Discerning users are more concerned with form, function, and style and also willing to sacrifice certain features for elegance, while the addicted will take whatever they can get, as long as they can do anything and everything, wherever, whenever, with less emphasis on form factor and user interface and greater importance placed on buttons, trackballs, pointers, and keyboards.

Yes, my friends, after my initial reaction, I now believe the iPhone has more than the wherewithal to become the first true mobile Office 2.0 solution for day-to-day workflow. While other phones may have a faster backend, or a more traditional input solution, the iPhone’s screen, slickness, and landscape, its vivid display, and its concentration on Web-based applications gives it an “edge” over other smartphones. It is to mobility and productivity in the world of Web apps what the Treo, Blackberry, and Nokia are to software-based apps.

My friend Ismael Ghalimi, the man behind the Office 2.0 renaissance, will set out to set the first true Web-based business and mobile productivity milestone by including complimentary iPhones to paying attendees of the Office 2.0
Conference in September. More importantly however, is what it means to the mobile Office 2.0 revolution. At least 500 iPhones will be in the hands of influencers, visionaries, technologists, entrepreneurs and IT professionals poking away at these beautiful devices – with some more efficiently than others because I’ll tell ya, that keyboard takes some getting used to.

Office 2.0 will be the first true business showcase for iPhones and the new applications that will change how people work and communicate.

500 attending iPhone users, combined with the hundreds of thousands of other business users around the world, will watch attentively for new applications, demonstrations, and future developments for Web-based Office 2.0 applications to emerge at the show.

After all, Apple doesn’t open up the mobile OS for traditional software development. Instead, the company is pointing people to create apps that run through the Safari browser. At the end of the day, this epitomizes the very essence of Office 2.0 – the ability to work, maintain productivity, start, manage, and complete projects, and collaborate with teams, over the Web. And, once you get used to the virtual keyboard, the iPhone is the SonyPSP of mobility and productivity.

This is a big passion for me. Even if it’s a selfish standpoint, I am compelled daily to eliminate my reliance on not one, but multiple evil empires that shackle me to the confines of my desktop and client/server island – not to mention the escalating cost per client on the network. As a business owner, my charter is to find better cost efficient tools that keep my team and I productive in the office and on the road, with or without a PC, and right now, those solutions are flourishing under the Office 2.0 banner. Make no mistake, these applications will also define the future of Enterprise 2.0 as IT professionals take notice to the innovation taking place in the SMB market.

Since I join Marc Orchant and Oliver Starr to define the mobility and productivity track at this year’s Office 2.0 Conference, the 500 iPhone experiment is of particular interest as it represents a working paradigm shift in how we define and embrace the new mobile office.

Case in point,
Etelos, a Diamond Sponsor of the Office 2.0 Conference, is developing an iPhone-based application for events that enable people to locate other attendees and, instead of handing out a business card, simply click ‘Send Contact Information.’

Other tools that I have already experimented with on the iPhone include:

  • JAJAH brings users VoIP capability at a fraction of the traditional price, enabling consumers to make free and low cost telephone calls, locally or internationally.
  • Zoho Office, an alternative to Microsoft Office.SoonR Talk, a mobile Skype solution optimized for iPhones.
  • Meebo, an integrated IM client, centralizes chats with Yahoo, MSN, AIM, and MSN buddies.

Ismael Ghalimi perhaps, captures it best in his post, “This is a collective experiment aimed at discovering the future of mobile productivity & collaboration. In such a context, equipping over 500 people with the exact same mobile device will allow us to learn a lot about user interfaces, workflows, and usage patterns for mobile online applications. In essence, this upcoming edition of the Office 2.0 Conference will quickly turn into one of the largest experiments on mobile productivity & collaboration ever attempted.”

Fellow track organizer, Marc Orchant
added, “This raises the bar to unprecedented levels and represents a real coup on the part of the conference as it will create the largest concentration of iPhones in a single location ever …Of course simply handing out iPhones isn’t particularly innovative…what’s really compelling is how the iPhones will be used at the event.”

Click
here to register for the event. There is a $500 early bird discount if you do so prior to 7/31. Remember, all attendees receive an iPhone.



Friday, July 20, 2007

Office 2.0 Conference: Mobility & Productivity



Ismael
Ghalimi invited me to be part of the Office 2.0 team and I was more than happy to jump onboard. Ismael is a visionary and is helping to change the way companies think about next generation office applications and workflow.

I've been deeply immersed in the Office 2.0 landscape, experimenting and documenting my experience with new and emerging technology and tools.

I'm joining two reigning authorities on the subject,
Marc Orchant and Oliver Starr, on the Mobility & Productivity Track. Our task is to define the content and the companies, gadgets, and technologies that will enhance the productivty of mobile knowledge workers.

Let me know if you have any suggestions that we should consider. PR2point0 at gmail dot com.

Sunday, July 15, 2007

iPhone for Dummies, 48 Hours with an iPhone



The iPhone is considered to be one of the most successful product launches in history. Although I've heard some incredibly, almost unbelievably gushing praise of the iPhone, I opted not to buy one while documenting the mania of iLines at the Palo Alto and San Francisco stores.

But then a series of interesting events unfolded, as if I almost subconsciously set them in motion in order to justify the purchase of an iPhone. Last week, while loading the car, I was pleasantly distracted by a phone call and unknowingly left my iPod on the hood of the car. I didn't notice until on the freeway and suddenly saw something fly over the roof. When I looked at the sideview mirror, there was no mistaking its shape and design as it tumbled on the asphalt before it finally met the tires of a following car.

A few days later, I was talking on my Treo 700w when out of nowhere, I lost my grip of the phone, which I never do, and watched it tumble forward onto the pavement. The impact popped the battery and its case out. No big deal I thought. It wasn't until I turned it on, when I noticed the display was cracked. I called Sprint the next day, and they were kind enough to let me know that my two-year contract was up and that the more desirable replacement for my phone, the 755w, wasn't available yet.


So fine. With the purchase of a new video iPod and the payment for a replacement phone, even under warranty, I was already three quarters there. Apple stores had since replenished its stock of iPhones, so I decided to go for it.

I went into this understanding that it may be too early and that I would, for the most part, sacrifice some business functionality for the cool factor until the rest of the applications and firmware updates caught up.

Back in the day, I was an early supporter of the original Palm Pilot and embraced each and every new model along the way, especially when they crossed over into the phone market. I remember the Kyocera monochrome brick I used to carry around. Oh man that was so cool - and that was just five or six years ago.

The BT-6700 was my first foray into the realm of Windows smartphones. Ugh. What a piece of....well, anyway. The 700w, my second Windows phone, was actually the best smartphone yet (on the Sprint network). I opted for the 700w over the Motorola Q, which I didn't seem to find anything positive with it, other than its form factor. I did get a chance to play with the Dash, which is available on the T-mobile network, and I absolutely wanted one. But, I digress. My only point is that I've always been in front of new PDAs and smartphones.

Oh wait, I should also say that I'm a huge fan of my MacBook and a long time supporter of the Mac OS and I've also had every iPod along the way.

The iPhone reminds me of Palm with adapted and entirely new applications and experiences, that for the most part, could be considered independent of the Mac. While it is an Apple product, it's really more closely related to the iPod than it is to the Mac OS. In fact, the embedded applications remind me more of Mac OS widgets than applications. Except, widgets are freely available on the Mac, but Apple decided against opening up application development for the iPhone. Strange.

So to that point, the bridge between the iPhone and your PC or Mac is iTunes.

If you're on the .Mac network, then you have built in backend sync for email and iCal. It also features built-in connectors for Gmail, Yahoo, and AOL email So, as is, it's really a cool gadget for individuals and independent professionals, but not the best out of the box solutions for mobile professionals.


There really isn't an open active sync component that has made Blackberry and other smartphone adoption skyrocket in business.

If you're part of an organization with a data infrastructure, the iPhone is going to piss off your boss and your IT staff - after, of course, they finish gawking in awe.

The iPhone, in of itself, is gorgeous. It's design is elegant and stylish with a razor thin profile. The UI is beautiful and redefines the landscape for the future of phone and all OS designs,

it's nothing short of breathtaking. It changes the game, not just for phones, but for everything. for everything - and it tool a music player to inspire the software team at Apple to try something new. Now that work has inspired a phone, but if you think about it, it will impact almost every electronic device..


Steve Jobs is a visionary and it is captured in the frame of an iPhone.

But for something so revolutionary, Apple launched this iPhone with the shrewdness of a selfish, shortsighted, greedy, and absolutely BRILLIANT business dictator. Please Hammer, don't hurt em. Yes, I know I said that about a man who's beloved and worshiped. I have to say, that it worked. But nonetheless, I still feel like I need a cigarette after the purchase and activation experience.

It starts with the price.

$600 for an 8GB phone isn't inexpensive. You buy it independent from the activation process, which you do yourself via iTunes. Once the honeymoon is over for the masses, this next part will start to feel like a hangover for many, with several hitting their forehead asking, "What did I do? I just had to get the iPhone!?"

Even though you buy your own phone, you still have to sign a two year agreement with AT&T. And while plans start at $69 per month, by the time you factor in extra minutes and text messages, you're at twice that monthly fee. Oh, and the iPhone doesn't qualify for business packages either. This goes against the entire business model of the cellphone industry, which usually rewards customers for signing long term, expensive contracts.

In the future, expect to see rebates for iPhone purchases, especially as Apple starts to get more serious about capturing market share.

But, this is now, and we have to pay the price for buying into a product that has already earned a spot in the history books.

After activation, which also unlocks the functionality of the phone, including the iPod, the love affair begins.

Full screen video, reading, writing, viewing maps, magnification, and Web browsing is simply fascinating.


Everything about the advanced and simple UI is engaging and remarkably natural. But even more astounding is the interaction. You can glide through screens at the touch of your finger as if you were Tom Cruise in the Minority Report. When you switch to landscape mode and watch the window automatically convert, whether turned clockwise or counter clockwise leaves you gasping for breath. To zoom in and out, just tap the screen and you'll find yourself flying through text.


There have been many complaints about the keyboard however, with the main one focusing on the fact that it lacks physical keys.

While I was skeptical of this at first, I found myself quickly adapting to it - almost typing as fast as I could on the 700w. However, this is because I cheat on the iPhone. If I misspell a commonly used word, it's automatically fixes even as I continue writing.

Even though I knew many features were missing from v 1.0, I'm still surprised at how much I miss, and need, certain basic smartphone funcionality. This collection, which varies by reviewer, has many people starting to dub iPhone as Newton 2.0.

What is common however, is that no matter how advanced the interface improves our experience, other features, or the lack thereof, are actually forcing users to regress. Even though rumors pin an iPhone 2.0 launch just in time for Christmas, I feel that users of 1.0 are paying for it, literally, just for the right to be part of an elite club of BETA testers. And, Christmas is only six months away, and at the same time, only six months into a two year contract!

What are its shortcomings?

For starters, selecting text and cutting and pasting are critical features. Leaving them out of v1.0 is either a serious underestimation, a complete oversight, or something slated for a firmware update just to get the phone out the door. Instead of selecting text however, we now have the ability to magnify strings of text as we glide our finger over it.

No third party support! All designers are asked to build their applications through Safari, which was never my browser of choice. This seems backwards to me and further enforces my feeling of being choked by the iPhone and its marketing. Let's see if any brilliant developers can find a hack around this.

The ability to capture images, but not video is limiting, but not a deal killer. I can live without it. But see, I find myself saying things like that. I can live without it. With a $600 phone of the future, I shouldn't be sacrificing the little things.

Sure, 3G isn't deployed in every phone, but man, that would have been nice in the iPhone. Instead we're supposed to be content with built-in wifi. This would be cool if I could access something like Skype for VoIP calls.

You want instant messaging you say? Sorry. The iPhone is locked to third part applications as we stated before, unless of course, you want to find applications that run through the Apple Safari Web browser. What are we left with? SMS aka text messaging. Wow. There is hope however. If you use AOL, there are already a few apps out there for you. Rumor has it that Trillian is also working on an app.

GPS is also a "nice to have," but it's not in here. Instead we can enjoy the integrated Google maps, where we can manually follow directions as if we had printed them out from our desktop.



I'm surprised and not surprised at the lack of expansion capabilities. With other smarthphones, you can add applications, pictures, videos, music, files, etc. through flash memory cards. But with the iPhone, you're limited to the internal capacity. In this case, just over 7GB because I guess the phone and the integrated applications take the rest of the space...I need to look into this because that's a pretty big chunk missing right out of the box. What if I picked up the 4GB version? Does that mean I'm left with just over three gigs to play with?

Also, the battery is not removable, so while the battery life is decent, it is not expandable or easily replaceable. Speaking as someone who had to replace the battery from an original iPod mini, I'm not looking forward to the day that the iPhone loses its ability to hold a charge.


Now, since it's also an iPod, I'm almost in a state of disbelief that you can not access iTunes directly from the iPhone. Instead, you manage it in the same way you do with your iPod - from the desktop.



This is an interesting little discovery. While it features an industry standard 8mm headphone jack, whereas the 700w required an adapter, the casing of the iPhone impedes the ability to squeeze some headphone connectors in there. You can buy an adapter, that range from $10-$20, or you can use an xacto blade and cut the plastic from your headphone adapter so it can sit flush. That's what I did. I feel I already paid $100 for my Shure headphones, I'm not about to add another $20 just to plug it into the iPhone.

Now, the most important flaw for me, is the absence of Microsoft's ActiveSync for Exchange. Steve Jobs, during his keynote when he introduced the iPhone, brushed this off by saying perhaps business professionals should stick with other smartphones if they need this functionality. Excuse me sir, but I beg to differ. Many of us, enjoy multimedia, love iPods, our Mac notebooks, and our smartphones. Why wouldn't we want something that brought everything together. After all, I was able to sync seamless across all personal and professional landscapes. Why limit the iPhone to only 1% of the cellphone market, when you could EASILY capture 10% - without doing much more than syncing with Exchange - without IMAP.

While it has the ability to download Exchange email, it requires the IMAP feature to be turned on at the server level. In my case, we outsource our Exchange hosting so I'm at the mercy of the provider. Plus, this isn't the best solution anyway.

Most smartphones offer the ability to seamlessly sync with their calendar, email, tasks, etc. It keeps everything up to date across the spectrum, whether you're looking at OWA, Outlook on the desktop for PC, Entourage on the Mac, and Outlook on Smartphones. So far, I'm only able to check email via the Web. I was able to manually sync my calendar and tasks through Entourage, which I forced synced with Exchange. I have to do this any time I update my calendar.

There's also a lack of voice dialing. I'm perplexed by this one as voice dialing simplifies accessing frequently called numbers, and also makes driving and dialing safer. What we do get however, is visual voice mail so that we can listen to our messages much in the same way we open our email.

While the iPhone is missing many practical features which are common with many basic phones, it still is a marvel and a glimpse at the future of phones and the fusion of next-gen interactivity, media, web, and voice applications.

It is beautiful and amazing. It more than lives up to all of the hype that has been part of the daily news since Jobs introduced it at Macworld in January - while I was at CES.

After spending 48 hours with an iPhone, I realized that it just isn't going to allow me to keep up with my day-to-day business communication and workflow. I actually would return it and eat the $60 restocking fee, except I accidentally scuffed up one corner when it fell out of my shirt pocket. Oh man. I still can't believe I did that.

Now, I'm actively keeping track of the many new features that are rumored to be introduced soon including cut and paste and Microsft ActiveSync support. When the 755w hits Sprint, you can bet I'll be back on our corporate cellphone plan.





Tuesday, July 10, 2007

Robert Scoble Asks, "Is Facebook the New Press Release?"



Robert Scoble recently asked whether or not Facebook may represent a new kind of press release.

Let me answer this for you.

No. Facebook is not the next template for press releases, no more than Pownce, Twitter, and Jaiku collectively represent the replacement for traditional wire services.

I know he wasn't serious about it becoming the next template for a press release, but what he is saying is loud and clear, and you should pay attention. Reading between the lines, "I get too many emails. I can not respond to most of them. Find a way to stand out. Be creative and reach me in a way that appeals to me. Oh, and give me another reason to love my iPhone."

For those who have yet to join Facebook, it is a social network. And, in my opinion, it is the most prominent social network out there today. It's everything Myspace could never be and it is important, significant, and only beginning its reign of economic influence. The difference is the caliber of people in the network and the tools they use to communicate with each other inside and outside the network.



On each profile in Facebook, there is a "wall" for people to leave comments, questions, recommendations, and also share media with each member, which is not unlike the comments section in Myspace. Each addition is visible to anyone and everyone.



With a little imagination, you can envision how the new generation of social presence applications and social networks appeal to marketers and PR. If you can read it above, there are two quick pitches made on Robert's wall. If not, click here for a larger view.

This is why I write about social media, networks, and social applications in the first place. They represents the ability to spark conversations with people directly, as well as those that influence them, in new and unique ways. And, they're forcing PR to evolve and step out from behind its cloak of anonymity.

Now that Facebook is open to everyone, as well as all of the latest social applications, it's very easy to join and find the people that matter to you and your company, wherever they may congregate.

While they represent new opportunities to reach people however, they are also indicative of why today's PR practice will fail miserably in the realm of social media, unless a new approach is embraced. And, it's not easy. A deep philosophical examination of the PR practice today and its ills, is critical and necessary in order to even THINK about participating.

The first problem is that we as PR people (generally speaking), don't understand what it is we represent and why it is important and also unique to specific people. The second problem is that we speak in messages and assume that one message covers all the bases. The next issue is that we view journalists and customers as an audience speaking "at" them and ignoring (or forgetting) that audiences are comprised of different groups of people from a variety of horizontal and vertical groups. Finally, we use antiquated tools that broadcast the afore mentioned problems to the masses with little regard for the recipient's wants and needs.

I wholeheartedly believe that leaving a traditional pitch on the wall of Facebook for all too see is fundamentally a bad idea.

It's the difference between spam and information - and it's a fine line.

Whether participating in social media is a good or bad idea, the answer lies in our ability to understand the culture of any community and why we should be there. We must analyze why other people are there, who they are, how they participate, while understanding the differences between journalists, bloggers, and everyday people.

The price of admission is respect, listening, and transparency. This is about relationships. And remember, this isn't the one and only time you may need to reach certain people. So take the time to do this the right way.

What if we as PR, took the time to analyze what it would take to be compelling to each person as it relates to the culture of the community we're evaluating? What if we reverse-engineered where people went for their information and in turn, truly understood how to use the same tools they use to communicate. What if after thinking through these challenges you developed something that looked nothing like a pitch, but ultimately effective? Well, we'd end up creating a new breed of PR professionals that will survive the impending collision between old and new PR.

Here's my top 10 list of what to do whether targeting people through social or traditional media:

1. Determine your value proposition and the most likely markets that will benefit from your news.

2. Humanize the story. Personalize the story. One version no longer cuts it.

3. Identify the people you'd like to reach and how they prefer to see information.

4. Read and/or watch their work.

5. Participate in their communities and use their tools of choice - but as a person first, not as a PR spammer. Don't start pitching right out of the gate.

6. Monitor the vibe and how people share information within their communities. Learn the dynamics and the rules of engagement. Listen. Learn. Respect.

7. Don't pitch. Stand out. Be compelling.

8. Use a variety of approaches, but without spamming!

9. Don't forget the traditional tools that work. Make sure that you cultivate relationships across the board.

10. Repeat the previous steps as you move across the disparate groups of people you need to reach. This is how to do PR with across the bell curve of customer adoption and in the long tail.

Just for good measure, I placed a link to this post on Scoble's Facebook wall rather than write a comment on his blog or send an email.

'Robert



Monday, July 09, 2007

Social Media is Transforming Marketing and Public Relations



I had the pleasure of recording a podcast with Jennifer Jones for PodTech's award winning Marketing Voices show - one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR.

We discussed my recent paper, "The Future of Marketing: How to Integrate Social Media into Marketing" and how to help PR professionals embrace the shifts in taking place in the industry.

There are so many people adding their voice to this subject, but very few are adding any value and more importantly, instructions on how to participate.

Just because you blog doesn't make you an expert in blog strategy and marketing. Just because you jump to all of the popular social networks doesn't make you an authority on how to participate and build circles of trust and friendship with the right people.

Social media is more than pushing content. It's also about reading, listening, and relating to conversations. It's about giving back. And, it all starts with respect.

There's just not enough "experts" helping people figure out how, why, and where to jump in.

My advice is to take a step back and participate as a person and not as a marketer. Embrace the culture of the community and understand its dynamics. It's about sociology before the technology. Read the manifesto.

Show Description:
No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers about how they must engage to survive. Solis recently wrote a manifesto for integrating social media into marketing.






Friday, July 06, 2007

Is Pownce the Twitter or Jaiku Killer?



There's a new kid on the block and the edglings are a twitter over whether there's room for another player in the presence application market. Pownce, the latest brain child from Digg founder, Kevin Rose, is off to a whirlwind start, with many asking whether or not it is already the "new" Twitter and Jaiku Killer.

While Twitter and Jaiku are the current leaders, we're really still too early to predict winners and losers in a market that is far too young and uncultivated. After all, the masses have yet to embrace the new world of micro blogging (aka nano blogging), or general blogging for that matter. And, we can't leave out Tumblr, which is a really more of a mini blog then a presence application, but either way, it falls into this category. So, there's much work to do when it comes to educating people on the value, potential, and capabilities of the current players as well as how it benefits them and how they communicate within their social networks.



Pownce is a new service that like Twitter and Jaiku, allows you to communicate status with friends and also stay connected with those you choose to follow. In fact, it shares more in common with Jaiku and Tumblr than it does with Twitter. For example, like Jaiku and Tumblr, each message in Pownce is open for comments, which can spark threads related to specific topics. The slick Pownce user interface and the ability to select templates for each profile is very reminiscent of Tumblr. The main think I enjoy about Jaiku and Pownce is the ability to have conversations within the community. While Twitter seems to be more of a status broadcast, with direct messaging capability, Jaiku and Pownce bring the conversation to all friends or specific groups, opening up the post to threaded conversations.

Each application, also, already offers a Facebook plugin, so that people within the FB network can read your latest posts, while giving users the ability to broadcast from within the network.



But that's where the similarities end and Pownce starts to step into its own spotlight. Lead programmer for Pownce, Leah Culver, also integrated peer-to-peer file sharing functionality, providing the ability to send files to friends much in the same way YouSendIt and Dropload bypass the need for FTP transfers. This is a very important feature and will prove more valuable over time for personal and professional use. Pownce also fuses evite-ish functionality into the mix, giving Powncers the ability to invite friends to events and track their responses in one place.

Its most interesting feature is the ability to create various groups of friends to customize how and where you share information. Powncers can broadcast messages to their entire list of friends or to specific groups, creating a more dynamic foundation for personalized communication. And, you can start to see the business, service and marketing aspects of this capability as well.

Pownce is primarily a Web app, but also offers a downloadable version for Mac or PC, using Adobe's new Air (formerly Apollo), which extends Web services to the desktop.

With these integrated features, and a little imagination, one can see the potential for a holistic community that cater to the fundamental needs of people, conversations, sharing media and content, and extending social networks into the real world with event support.

Culver also mentioned that she designed the application with scalability in mind. It's currently controlling growth by giving users a select amount of invites, which are tied to back end performance capabilities. Although there are still hiccups.



An interesting note about Pownce is that it is free, but also offers a $20 per year subscription option which removes ads and allows sharing of files up to 100MB.

But is Pownce a threat to Jaiku or Twitter? Is it a wolf in sheep's clothing prepping to devour the competition? The answer is no.

While it is cool and unique, the market is too big for anyone to foolishly assume that one app will rule all. There are just too many possibilities for each of them to succeed as personal and business communications tools.




First off, Twitter and Jaiku are also mobile applications. You can send and receive updates easily from your mobile phone, the desktop, and through the Web.

Twitter, founded by Evan Williams of Odeo and Blogger fame, is simple and it's beautiful that way. All it asks is, "What are you doing?" Its community is well established, loyal, and incredibly active. People thrive on reading and sharing information through the Web, mobile text, IM, etc. and do so at feverish paces. Messages (tweets) range from greetings, updates, interesting tidbits, as well as links, world and industry news, promotions and corporate communications. It's not just a personal tool. Many businesses are participating in Twitter to provide updates to customers as well as answer their questions and hear their feedback.

Twitter's main fault however, is its scalability. It servers are continuously stumbling causing frustration and angst among many users. The team only seems to be in a perpetual state of catch up as the community quickly continues to grow.

Twitter's API also gives the community the ability to create applications in and around Twitter that extend its functionality, adoption, and its cool factor. Some examples include, Twittervision, TwitDir, TwitterGram, among many, many others. A full directory of applications is here.


Source: TechCrunch



Jaiku on the other hand, is a more sophisticated conversation platform. It is a presence aggregator, or a presence hub if you will, that collects feeds from various social services you use, including Twitter, blogs, del.icio.us, YouTube, flickr, etc. Jaiku merges your various
online personae through one social, integrated personal stream.

With Jaiku, readers can comment on individual posts to continue threaded conversations, which is better suited to those seeking more meaningful engagements.


Jaiku recently introduced channel, which gives users the ability to create and joins channels dedicated to specific conversations and topics. For example, Supernova 2007 created a conference channel so that attendees and participants could communicate thoughts, questions, updates, pictures, links, etc., through one common stream. This is a not only a killer feature controlling personal groups, but also an ideal tool for businesses and organizations looking to engage in dedicated conversations.

While there are similarities and differences among the current presence applications on the market, the truth is that they're all built differently and serve different purposes. As the category is embrace by more people, the adoption will define which apps will succeed and in which segments they thrive. They're supported by communities and communities are driven by people with like-minded interests and contacts. Truthfully, they can all co-exist. People will define how and where they participate, usually driven by where their peers decide to congregate.

This isn't the last discussion we'll have on the subject though. Expect to see new presence applications launch soon and in the future. I also expect a series of vertical applications launching to serve specific markets. For example, Greg Narain is introducing Lil'Grams, which allows parents to share anything about their baby with friends and family who sign up for the alerts. The possibilities are almost unlimited and can serve dedicated communities, much in the same way social networks cater to different demographics such as Dogster, Catster, Hamsterster. Vertical stream apps could also become important business, city/state, local, and hobby-oriented communication tools - almost like portable forums.

With Pownce on the scene many more to come, the question is often asked, where should you participate? Depending on who you are and what you do, the answer is go where the people that matter to you are participating. And if you're a service or business professional trying to tap into these communities, participate in those that would welcome your participation.

For more on the subject:

Jeremiah tracks all Pownce reviews.

Robert Scoble interviews Jyri and Petteri of Jaiku.

Scobleizer on Twitter v Pownce.

My previous post on Twitter v Jaiku

UPDATE: TechCrunch reports that Pownce invites are on sale at ebay.

UPDATE 2: If you'd like an invite to Pownce, leave a comment or send an email.




Tuesday, July 03, 2007

New Media Release Cast 16 - Evolution of the Press Release



Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease.

In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward.

Whitley has been very passionate about the social media release, creating PRX Builder, a DIY (Do It Yourself) service for automatically creating and distributing them.

We reviewed recent examples of SMRs, and were both surprised and elated, to include one from a major industry player, HP, for its latest study on ink jet performance metrics. WebITPR also issued a release announcing that Stephen Davies of PRBlogger.com joined the team.

The NMRCast was initially started to document the evolution of the press release in today's social landscape. It reviews the strategies and experiments driving the social media release aka new media release so that PR professionals can learn from each other in order to improve how we share news and information with the public, and in turn, how they share it with each other.

You can listen to the podcast here.

Relevant Links:

The new Social Media Release site, home of the social media release requirements

Google Groups mailing list for New Media Release discussion

Also, for a refresher on SMRs, please read, "Everything You Wanted to Know (or Should Know) About Social Media Releases."

Subscribe to the NMRCast feed here.